Rooted in African Heritage. Backed by Science. Loved Worldwide.
Ethniik was born from a powerful belief, that authentic African haircare deserves a global stage.
Our products are rooted in African heritage, harnessing the richness of ingredients carefully blended with advanced cosmetic science to deliver clean, effective results for all hair types (natural, relaxed, textured) and all age ranges (children through adults).
We invite you to earn income for yourself and grow your business by joining our vision to become a top supplier of African hair products globally.
We’re on a mission to share Africa’s innovation in haircare with the world. From our U.S. base in Houston, Ethniik ships across the U.S. and Canada, ensuring fast delivery, consistent supply, and full support for our partners.
Whether you are starting small or expanding your business, become an Ethniik Mini Distributor or Major Distributor, and grow with a brand where African heritage meets healthy hair, worldwide, as outlined below.
These are for individuals, students, small businesses, salons, etc., interested in selling Ethniik hair products either as a means of making extra income or being a major source of income.
Initial minimum purchase: $500
20% Return On Investment (ROI)
Minimum reorder level: $350
Special benefit: $100 product rebate
on orders over $1,000
Free exchange of all defective items traceable to manufacturer
Distributors with Essential stock will be listed on our website, and regularly mentioned on all our social media platforms
This program is for individuals, small and big who want to take advantage of a greater buying power to get higher return on their investment. Distributors also have the advantage of selling in bulk to other resellers
Initial minimum purchase: $1,500 and above
30% Return On Investment (ROI)
Minimum reorder level: $1,200
Special benefit: $500 product rebate on orders over $5,000
Free exchange of all defective items traceable to manufacturer
Distributors with Essential stock will be listed on our website, and regularly mentioned on all our social media platforms
Our products are crafted from authentic African ingredients like shea butter, palm oil, and black soap — blending traditional African wisdom with modern cosmetic science. This heritage-driven approach sets Ethniik apart and connects deeply with consumers seeking authenticity.
Ethniik Hair Product are manufactured by a Cosmetic Scientist and Certified Trichologist. This means that all our products are made with knowledge backed by science of hair, and science of cosmetics. This is why they work so well
When you get our products, you are not limited by age or function. With our products, you do not need to go to another brand to meet a need we are not meeting. We have products for all ages and all sorts of hair issues such as Scalp Issues, Hair Loss Issues, Hair Growth Issues, etc.
Whether the hair is relaxed or natural, our products for all hair types, as long as the goal is to achieve healthy hair
In our 14 years of organizational existence, we have always come through for our customers. We have been consistent through the years, and always have products available, and have never failed out customers in meeting up their demands
With an Investment of $350 you don't struggle to make your money back. You just need to sell 30 to 50 products to make your money and profit
With over 14 years of results-backed experience helping women grow healthy hair, Ethniik has earned strong loyalty and recognition across Africa and the diaspora. You’re partnering with a brand that customers already believe in
Ethniik stands at the intersection of clean beauty, inclusivity, and African excellence. By partnering with us, you’re joining a premium, Black-owned movement that’s redefining textured haircare globally
Atilola Moronfolu is a multi-faceted entrepreneur. She is a Hair Tech Expert, Cosmetic Scientist and Certified Trichologist amongst other things.
She is the founder and CEO of Ethniik Hair Products, African Naturalistas (a Cosmetic Manufacturing company), Pureformula Innovations (a Contract Manufacturing company), The Good Hair Tribe (a Tech-driven Hair Care Literacy and Coaching company), and The-Trichologist.
Her journey into being an authority in the Hair Care Industry worldwide has gotten her partnering with some of the best Hair Surgeons, Dermatologists, Doctors, Hair Stylists, and other Industry Experts all over the world to deliver value and hair care solutions to her clients and community.
She is a Certified Trichologist, board-certified by the American Association of Drugless Practitioners, and Advanced Cosmetic Scientist with the Institute of Personal Care Science, Australia. She has invested the past 14 years in helping women all over the world achieve their goal of healthy hair, with African Naturalistas products, Trichology Consultations, masterclasses, memberships, hair regimens, e-books, and several Hair care programs.
From the Heart of Houston Texas, she serves as the Trichologist at The-Trichologist, where she helps her clients and manage over 50 hair loss issues and scalp disorders offering convenient doorstep and virtual solutions.
Her Private Labeling company Pureformula Innovations provides solutions to small-scale businesses seeking to start their Hair cosmetic brands, but without the necessary required infrastructure to manufacture their products.
Atilola has authored several books, including 15 books in the Hair Care industry, and has been featured in notable national and international news media and publications worldwide, including BBC, Yahoo Finance, Business Insider, Associated Press, US Business News, New York Weekly, Business Day, Punch Newspaper, and many more.
As a voice of authority in the Hair Care Industry, Atilola is currently serving as the treasurer and board member of Association of Professional Trichologists, where she contributes her expertise to the advancement of professional standards and trichology education globally.
Click on any of the buttons on this page, and you will be redirected to the form to fill.
We review all distributor applications as they come. We typically respond to all applications for distributorship within 1 working day.
Absolutely! We list our distributors on all our Social Media Pages, including Highlights, and Website, so our customers can find you at anytime.
As of now, we are signing up Distributors in all countries or region. We constantly get demand for our products all over the world, and we need you to meet up with that demand.
While we expect you as a Distributor to invest in marketing and pushing our products, we also refer customers to our Distributors, as long as we can confirm that you have the requested products.
This is dependent on the level of Distributorship you sign up for. On the average, we expect that Domestic Distributors in Nigeria will restock products once in two to three months.
We do not offer Sole Distributorship for Domestic Distributors in Nigeria. However, for International Distributors, we can work out arrangement for Sole Distributorship based on certain Terms and Conditions
Yes you can! However, we believe this should not affect your drive and motivation to push and sell Ethniik Hair Products.
If you are on our team of Distributors, you must sell at our recommended Retail Price. However, you can choose to sell at your own preferred price. This means we will not refer customers to you, and you won’t be listed on our channels as a Distributor.
Once we notice that you are no longer stocking our products, or not usually having our essential products, we will delist you as a Distributor, in order not to create confusion for our customers. However, we will always relist you when you restock.
Selling our products is very profitable. For example, if you invest N50,000 in restocking products, all you need to do is sell an average of 16 to 20 products to make your money back. This is so simple and easy that you will keep coming back for more.
To join our Team of Distributors and get all the perks attached to it, you need to sign up to the Team. However, if you do not wish to join the team, you can place your wholesale orders without having to sign up. This means we won’t refer customers to you, and you are not bound by any conditions to reorder.
