About Us
Rooted in African Heritage. Powered by Science. Made for You.
At Ethniik, we believe natural hair deserves more than just products — it deserves intentional care, cultural pride, and real results. That’s why we’ve created a line of haircare essentials that honor African heritage, elevate modern science, and serve the everyday needs of textured hair.
Based in Houston, Texas, Ethniik is the U.S. expansion of African Naturalistas, a trusted African brand that has empowered thousands of women with healthy hair solutions for over a decade. We’ve brought our best-sellers — loved by women across the continent — into the Ethniik range, reimagined for the modern naturalista.
What Makes Us Different?
We don’t just sell products — we solve problems. Whether it’s dryness, breakage, scalp irritation, or slow growth, our formulas are designed with purpose and proven ingredients that get results. From our Leave-In Conditioner to our Hair Growth Elixir, every product is carefully formulated to nourish, strengthen, and restore natural hair from root to tip.
Our Mission
To provide clean, effective, and culturally resonant haircare that supports the beauty and journey of every Black woman embracing her natural hair — no matter the curl type, lifestyle, or location.
Proudly Based in Houston, TX — Shipping Nationwide
We’re proud to formulate, pack, and ship right here from Houston to every part of the United States and Canada. Whether you’re just starting your natural hair journey or you’ve been rocking your coils for years, Ethniik is here to support you with love, knowledge, and care.
Join the Ethniik Community
Follow us on social media, share your hair story, and be part of a movement where your crown is always celebrated.
🖤 Ethniik — Where heritage meets healthy hair.